Job Description

Location : Remote (Eastern time zone preferred)
Position Type : Part-Time or Full-Time
Reports To : Creative Director

About Shop Innovator

We’re a boutique digital agency specializing in scaling high-ticket, brick-and-click Shopify brands . Our clients sell premium physical products—think fire pits, backyard greenhouses, artisan rugs, and Hi-Fi audio equipment. We help them transform underperforming online stores into polished, high-converting brand experiences that build trust and increase revenue.

Our mission is simple: turn browsers into customers.

Who We’re Looking For

We’re hiring a conversion-savvy eCommerce content specialist who can write like a strategist and think like a buyer. You're not just a writer—you’re a digital sales architect . You understand the emotional complexity of high-ticket buying decisions and know how to use content to build trust, clarify value, and guide people to purchase.

This is not a junior copywriting role churning out generic SEO blogs. You’ll collaborate with our creative and strategy teams to craft high-impact content that directly supports our clients’ sales and marketing goals.

Responsibilities

• Write conversion-optimized website content : product pages, collection intros, About Us pages, and landing pages.

• Collaborate with our email marketers to develop content that can be used in campaigns & flows. 

• Collaborate on quarterly promotion plans and content calendars across multiple client accounts.

• Interview business owners and customers to craft authentic customer stories and testimonials

• Optimize existing content for clarity, hierarchy, and engagement (not just keywords)

• Ensure brand voice consistency across all assets.

• Apply best practices in high-ticket UX writing , persuasive frameworks, and storytelling for luxury/premium brands

What You Bring

• 3+ years of e-commerce copywriting experience , preferably in home, garden, or luxury consumer categories

• Proven success writing for high-AOV or considered-purchase products ($500+)

• Deep understanding of the Shopify platform and customer buying behavior

• Experience writing for multiple stages of the customer journey: awareness, consideration, conversion, and retention

• Ability to balance brand personality with conversion goals

• Comfort working with project management tools like ClickUp

• Self-directed, reliable, curious, and coachable

• Bonus: Familiarity with Klaviyo , Hotjar , or GA4 data to inform copy decisions

This Role Is Ideal If You...

• Are a strategic thinker who sees content as part of a bigger conversion system

• Have an eye for online store UX , not just words

• Are obsessed with clarity, trust-building, and hierarchy

• Enjoy working with small, collaborative teams

• Love helping good brands grow with great storytelling

What You’ll Get

• Flexibility: Work from anywhere on a schedule that suits you

• Meaningful projects: Work with purpose-driven premium brands

• Growth: Collaborate with a team of seasoned strategists, designers, and marketers

• Predictability: Join a team that plans in 90-day cycles (no chaos culture)

• Creative freedom: Your insights are valued—not micromanaged

How to Apply

Send your portfolio, resume, and a short Loom video telling us why you're a perfect fit for this role to hr@shopinnovator.com.

Bonus points if you include a sample of:

• A product or About Us page you wrote for an e-commerce brand

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