Job Description

Overview We are seeking a dynamic and detail-oriented Advertising Coordinator to join our marketing team. The ideal candidate will play a crucial role in executing advertising campaigns, conducting market research, and managing product promotions. This position requires a blend of creativity and analytical skills to enhance our brand presence and drive e-commerce initiatives.

Responsibilities

We are seeking a highly skilled and motivated SEO and Google Ads Specialist to join our team. The ideal candidate will have a deep understanding of search engine optimization (SEO) strategies, Google Ads campaigns, and digital marketing best practices. This position requires someone who is results-driven, with a proven track record of increasing web traffic, improving search engine rankings, and managing paid advertising campaigns effectively. Key Responsibilities:

• Develop and execute SEO strategies to drive organic traffic to the website.
• Perform keyword research, on-page optimization, and competitor analysis.
• Manage and optimize Google Ads campaigns to maximize ROI.
• Monitor, analyze, and report on SEO and paid search performance metrics.
• Stay up-to-date with the latest trends in SEO and Google Ads to ensure strategies remain effective.
• Conduct A/B testing to optimize ad performance and landing page conversions.
• Collaborate with content and web development teams to improve user experience and SEO performance.

Requirements:

• Proven experience as an SEO Specialist and Google Ads expert.
• Strong knowledge of Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs).
• Expertise in creating and managing Google Ads campaigns across various platforms (Search, Display, YouTube, Shopping).
• In-depth understanding of search engine algorithms and ranking factors.
• Ability to analyze data and make data-driven decisions.
• Strong communication and collaboration skills.
• Collaborate with the marketing team to develop and implement advertising strategies that align with company goals.
• Conduct thorough market research to identify trends, customer preferences, and competitive landscape.
• Manage advertising budgets, ensuring efficient allocation of resources across various channels.
• Oversee e-commerce advertising efforts, optimizing campaigns for maximum reach and engagement.
• Utilize Adobe Creative Suite to design compelling visual content for advertisements and promotional materials.
• Coordinate product management tasks related to advertising initiatives, ensuring timely execution of campaigns.
• Analyze campaign performance using Google Analytics and other tools, providing insights for continuous improvement.
• Maintain knowledge of HTML to assist in the creation and optimization of digital ads.

Experience

• Proven experience in advertising or marketing roles, with a strong understanding of market research methodologies.
• Familiarity with budgeting processes and financial management related to advertising campaigns.
• Experience with e-commerce platforms and digital marketing strategies is highly desirable.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating engaging visual content.
• Strong analytical skills with experience using Google Analytics or similar tools to track campaign performance.
• Basic knowledge of HTML is a plus but not mandatory; willingness to learn is essential.
• Excellent communication skills, both written and verbal, with the ability to work collaboratively in a team environment.

Join us as we strive to elevate our brand through innovative advertising strategies!

Job Type: Full-time

Pay: $33,100.00-$59,711.87 per year

Benefits:

• Dental care

Schedule:

• Monday to Friday

Language:

• English (required)

Work Location: In person

Application deadline: 2025-03-16Expected start date: 2025-03-24

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