Job Description

Blue Barn is a retail pet store with locations in Castlegar, Terrace and Osoyoos, BC. We are looking for a Social Media Content Creator to help us create original and engaging content for our social media accounts. In this role, you will be responsible for researching and turning content ideas into videos, images, infographics, and text captions. You will also help the Social Media Content Manager to create and execute a content calendar. A deep interest in current social media trends is required to be successful in this role.

This is a permanent part-time work-from-home position (12-20 hours per week) with some time required in the store(s).

Responsibilities

• Create various forms of social media content—text captions, videos, and images—suitable for the various social media platforms, TikTok, Facebook, Instagram, and YouTube
• Publish posts according to the established social media content calendar
• Collaborate with the marketing team to ensure that every piece of content is relevant and helps the company maximize engagement, reach, and sales
• Ensure every piece of content you create aligns with our brand voice
• Monitor and analyze key performance metrics to assess content effectiveness and make data-driven adjustments

Requirements

• Deep knowledge of social media trends, hashtags, and engagement strategy
• Strong writing, editing and communication skills
• Proven experience in creating engaging content on different social media platforms - TikTok, Facebook, Instagram, and YouTube
• Ability to turn a concept into compelling content
• Ability to incorporate our brand voice and identity in digital content
• Extensive knowledge of the popular social media platforms

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