Job Description

Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential. Overview Product Marketing is a highly cross-functional role that will partner closely with Product and Engineering, Marketing, Sales, Customer Success, Implementation, and Learning across the product lifecycle, from market testing, commercialization and launch, to growing product and service adoption and advocacy. The Senior Product Marketing Manager will serve as the positioning and messaging strategist for assigned Paychex products and services across the product life cycle. The Senior Product Marketing Manager will need to be collaborative, customer centric, analytical, strategic, and creative. The role requires the ability to develop a deep understanding of all audience stakeholders, their needs and expectations, and act as the subject matter expert (SME) responsible for strategically and creatively translating product and service capabilities into compelling and competitive value propositions that enable GTM marketing and sales initiatives that drive aggressive growth goals. Responsibilities Develop and execute GTM launch positioning, messaging, and enablement materials for new Paychex products and services. Partner with cross-functional stakeholders to ensure smooth and effective launches. Curate compelling position statements and value propositions that demonstrate and differentiate Paychex products and services for ongoing go-to-market marketing and sales initiatives. Leverage insights from product discovery, early adopter, and win/loss data to refine product and service positioning and messaging as well as inform the product and service roadmap and strategy. Collaborate on strategies and plans with demand generation, customer marketing, sales and customer success to increase product attach, cross-sell, penetration, adoptions, and advocacy. Collaborate on strategies for product awareness, product training, and product adoption trainings or webinars – both internal and external. Oversee product update communications and strategy for audience segments. Qualifications Bachelor's degree or equivalent combination of education and years of experience Minimum of 5 -7 years of experience in product marketing, product management, commercialization, marketing or related experience At least 4-5 years of B2B product marketing or go-to-market experience in SaaS companies is preferred Compensation In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $89,536 - $140,700. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range. Live the Paychex Values Act with uncompromising integrity. Provide outstanding service and build trusted relationships. Drive innovation in our products and services and continually improve our processes. Work in partnership and support each other. Be personally accountable and deliver on commitments. Treat each other with respect and dignity. What's in it for you? We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more. We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best. We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career. We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard. We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about. Not sure if you meet every requirement? At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us. Paychex is an equal opportunity employer that fosters a workplace culture of Diversity, Equity, & Inclusion. Our valued employees and commitment to DEI are the essence of our internal and external success. Bachelor's degree or equivalent combination of education and years of experience Minimum of 5 -7 years of experience in product marketing, product management, commercialization, marketing or related experience At least 4-5 years of B2B product marketing or go-to-market experience in SaaS companies is preferred Develop and execute GTM launch positioning, messaging, and enablement materials for new Paychex products and services. Partner with cross-functional stakeholders to ensure smooth and effective launches. Curate compelling position statements and value propositions that demonstrate and differentiate Paychex products and services for ongoing go-to-market marketing and sales initiatives. Leverage insights from product discovery, early adopter, and win/loss data to refine product and service positioning and messaging as well as inform the product and service roadmap and strategy. Collaborate on strategies and plans with demand generation, customer marketing, sales and customer success to increase product attach, cross-sell, penetration, adoptions, and advocacy. Collaborate on strategies for product awareness, product training, and product adoption trainings or webinars – both internal and external. Oversee product update communications and strategy for audience segments. #J-18808-Ljbffr Paychex

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